The Ecommerce Marketing Dictionary

Everything you need to know about website visitor identification, remarketing, abandonment & more!

• A

  • Abandoned Cart Emails
  • Abandoned Cart Recovery
  • Account Scoring
  • Account-Based Marketing (ABM)
  • Account-Based Retargeting
  • Account-Based Selling
  • Ad Audience Expansion
  • Ad Optimization Software
  • Ad Performance Metrics
  • Ad spend optimization
  • Anonymous Intent Data
  • Anonymous IP Identification
  • Attribution Modeling
  • Audience Activation
  • Audience Insights Platform
  • Audience Intelligence
  • Audience Lifecycle Management
  • Audience Lookalike Modeling
  • Audience Monetization
  • Audience Personalization
  • Automated Ad Personalization
  • Automated Content Personalization
  • Automated Nurture Campaigns

• B

  • Behavioral Advertising
  • Behavioral Analytics
  • Behavioral Cohort Analysis
  • Behavioral Data Scoring
  • Behavioral Data Segmentation
  • Behavioral Email Marketing
  • Behavioral email triggers
  • Behavioral Identity Matching
  • Behavioral Marketing Automation
  • Behavioral Retargeting
  • Behavioral Segmentation
  • Bid Management
  • Bid Optimization
  • Bounce Rate
  • Brand Affinity Data
  • Browse Abandonment
  • Browser-Based Retargeting
  • Buyer Persona

• C

  • Campaign Attribution
  • Campaign Budget Optimization
  • Campaign Measurement
  • Campaign Workflow Automation
  • Cart Abandonment Sequence
  • CDP
  • Churn Prediction
  • Click Fraud Detection
  • Click Path Analysis
  • Click-Through Rate (CTR)
  • Clickstream Data Analysis
  • Client Acquisition Strategy
  • Client Retention Rate
  • Cold Outreach Automation
  • Contact Database
  • Contact Segmentation
  • Content Personalization
  • Contextual Advertising
  • Contextual Targeting
  • Conversion Attribution
  • Conversion Funnel
  • Conversion Optimization
  • Conversion Path Analysis
  • Conversion Rate
  • Conversion Tracking
  • Cookie Matching
  • CRM Data Integration
  • CRM integration
  • Cross-Device Identity Resolution
  • Cross-Device Tracking
  • Customer Acquisition Cost (CAC)
  • Customer Acquisition Funnel
  • Customer Behavior Analytics
  • Customer Behavioral Scoring
  • Customer Churn Rate
  • Customer Cohort Analysis
  • Customer Data Integration
  • Customer Data Platform
  • Customer Engagement Metrics
  • Customer Engagement Score
  • Customer Identity Verification
  • Customer Intent Modeling
  • Customer Journey
  • Customer Journey Analytics
  • Customer Journey Mapping
  • Customer Lifecycle Stages
  • Customer Lifetime Value
  • Customer Lookup Tool
  • Customer Match Lists
  • Customer Path Analysis
  • Customer Propensity Modeling
  • Customer Reactivation
  • Customer Relationship Management (CRM)
  • Customer Retention Analytics
  • Customer Retention Marketing
  • Customer Satisfaction Score (CSAT)
  • Customer Segmentation
  • Customer Segmentation Engine
  • Customer Segmentation Models
  • Customer Segmentation Tools
  • Customer Targeting
  • Customer Targeting Automation
  • Customer Value Segmentation
  • Customizable Retargeting
  • Customizable Segmentation
  • Multi-Channel Attribution Model

• D

  • Customer Data Privacy
  • Data Aggregation
  • Data Anonymization
  • Data Cleansing
  • Data Deduplication
  • Data Enrichment
  • Data Exporting
  • Data Hygiene
  • Data Mapping
  • Data Matching
  • Data Privacy Compliance
  • Data Segmentation
  • Data Unification
  • Demand Capture
  • Demand Generation
  • Demand Generation Software
  • Demographic Analytics
  • Demographic Segmentation
  • Demographic Targeting
  • Digital Body Language
  • Direct Mail
  • Direct-to-Consumer Marketing
  • Display Ads Retargeting
  • Dynamic Ad Insertion
  • Dynamic Ad Personalization
  • Dynamic Audience Targeting
  • Dynamic Content Explained
  • Dynamic Lead Scoring
  • Dynamic Messaging
  • Dynamic Personalization
  • Dynamic Retargeting
  • Dynamic Segmentation
  • Dynamic User Segmentation

• E

  • Ecommerce Ads
  • Email Deliverability
  • Email Engagement
  • Email Marketing
  • Email Remarketing
  • Email Segmentation
  • Email Validation
  • Email Warmup
  • Engagement Rate
  • Engagement-Based Segmentation
  • Engagement-Based Targeting
  • Enterprise Data Management
  • Event Tracking Pixel
  • Event-Based Automation
  • Event-Based Retargeting
  • Event-Based Triggers
  • Event-Driven Marketing
  • Exit Intent Explained

• F

  • Facebook CAPI
  • First-Party Audience Creation
  • First-Party Cookies
  • First-Party Data
  • Frequency Capping
  • Funnel Optimization

• G

  • Geo-Fencing
  • Geotargeting
  • Google Ads Audience Targeting
  • Growth Marketing

• H

  • Heatmap Analytics

• I

  • Identity Access Management
  • Identity Data Matching Explained
  • Identity Graph
  • Identity Linking
  • Identity Management Platform
  • Identity Mapping
  • Identity Stitching
  • Identity Verification
  • In-Market Audiences
  • Inbound Marketing
  • Intent Analysis Software
  • Intent Data Enrichment
  • Intent Modeling
  • Intent Signals
  • Intent-Based Segmentation
  • Intent-Based Targeting
  • Interest Targeting
  • Interest-Based Audiences

• J

  • Journey Analytics

• L

  • Lead Acquisition
  • Lead Analytics
  • Lead Conversion Rate
  • Lead Database Management
  • Lead Deduplication
  • Lead Development
  • Lead Generation Workflow
  • Lead Intelligence
  • Lead Intelligence Software
  • Lead Lifecycle Management
  • Lead Magnet
  • Lead Nurturing
  • Lead Routing
  • Lead Scoring
  • Lead Scoring Automation
  • Lead Scoring Matrix
  • Lead Scoring Models
  • Lead Tracking Software
  • Lead Tracking Tools
  • Lead Velocity
  • Lead-to-Customer Conversion Rate
  • Lifecycle Marketing
  • Lifetime Value Prediction
  • Lookalike Audiences
  • Lookback Attribution
  • Loyalty Retargeting

• M

  • Machine Learning in Marketing
  • Marketing Attribution Software
  • Marketing Automation
  • Marketing Funnel Optimization
  • Media Mix Modeling
  • Mobile Retargeting
  • Multi-Channel Attribution
  • Multi-Channel Funnels
  • Multi-Device Retargeting
  • Multi-Touch Attribution
  • Multi-Touch Campaigns
  • Multivariate Testing

• N

  • Native Retargeting
  • Next-Best-Action Marketing

• O

  • Omnichannel Attribution
  • Omnichannel Attribution
  • Omnichannel Customer Experience
  • Omnichannel Retargeting
  • Onboarding Email Series
  • Onsite Behavior Tracking
  • Open Rate Optimization
  • Opt-in Retargeting
  • Outbound Marketing Platform

• P

  • Persistent Customer ID
  • Personalization Algorithms
  • Personalization Engine
  • Personalized Ad Campaigns
  • Personalized Recommendations
  • Pixel Tracking
  • Predictive Analytics
  • Predictive Analytics Models
  • Predictive Behavioral Modeling
  • Predictive Churn Modeling
  • Predictive Customer Analytics
  • Predictive Lead Scoring
  • Predictive Marketing Software
  • Predictive Retargeting
  • Predictive Retargeting Software
  • Predictive Segmentation
  • Predictive Targeting Models
  • Product Recommendation Engine
  • Progressive Profiling
  • Propensity Modeling
  • Prospect Analysis
  • Prospect Conversion Rate
  • Prospect Enrichment
  • Prospect Segmentation
  • Purchase Behavior Analysis Explained
  • Purchase Intent
  • Purchase Path Analysis

• R

  • Re-Engagement Campaigns
  • Reactivation Campaigns
  • Real-Time Ad Bidding
  • Real-time Audience Rargeting
  • Recency-Based Retargeting
  • Recency-Weighted Scoring
  • Recurring Revenue Tracking
  • Referral Marketing
  • Referral Traffic
  • Relevancy Score
  • Remarketing
  • Remarketing Audiences
  • Remarketing Pixels
  • Return on Ad Spend (ROAS)
  • Return on Investment (ROI)
  • Revenue Attribution
  • Revenue Attribution Modeling
  • Revenue Forecasting
  • Revenue Impact Analysis
  • Revenue Optimization
  • Revenue-Based Segmentation

• S

  • Sales Automation Platform
  • Sales Cycle Analysis
  • Sales Engagement
  • Sales Engagement Platform
  • Sales Funnel
  • Sales Intelligence
  • Sales Intent Data
  • Sales Intent Data
  • Sales Intent Modeling
  • Sales Pipeline Velocity
  • Sales Prospecting Software
  • Sales Qualified Lead (SQL
  • Scoring Model Tuning
  • Segmentation Software
  • Segmentation Strategy
  • Segmented Email Campaigns
  • Segmented Retargeting
  • Sentiment Analysis
  • Sentiment-Based Targeting
  • Sequential Advertising
  • Sequential Retargeting
  • Session Tracking
  • Session-Based Personalization
  • Shopping Cart Abandonment
  • Shopping Cart Intent Scoring
  • Single Customer View (SCV)
  • Site Abandonment
  • Site Abandonment Triggers
  • Site Engagement Score
  • Site Interaction Data
  • Site Retargeting
  • Site-Based Retargeting
  • Social Commerce Retargeting
  • Social Lead Scoring
  • Social Media Prospecting
  • Social Media Retargeting
  • Social Proof
  • Social Selling
  • Source Attribution
  • Source-Based Attribution

• T

  • Target Account List
  • Target Audience Expansion
  • Target Audience Prediction
  • Targeted Display Advertising
  • Targeted Lead Nurturing
  • Third-Party Cookie Loss
  • Third-Party Cookie Replacement
  • Third-Party Data
  • Third-Party Data Integration
  • Touchpoint Analysis
  • Touchpoint Optimization
  • Triggered Ads
  • Triggered Campaigns
  • Triggered Email
  • Triggered Notifications

• U

  • Unified Customer Profile
  • Unique Visitor
  • User Behavior Analytics
  • User Behavior Prediction
  • User Demographic Analysis
  • User Demographic Data
  • User Engagement Score
  • User Feedback Loop
  • User Flow
  • User Funnel Analytics
  • User Intent Analysis
  • User Intent Targeting
  • User Interaction Frequency
  • User Interaction Rate
  • User Journey Analytics
  • User Retention Rate
  • User Segmentation Analysis
  • User Session Analysis
  • User Session Replay
  • User-Level Analytics
  • User-Level Personalization
  • User-Level Retargeting

• V

  • Visitor Abandonment Analysis
  • Visitor Behavior Prediction
  • Visitor Demographics
  • Visitor Intent Data
  • Visitor Interaction Score
  • Visitor Pattern Analysis
  • Visitor Pattern Recognition
  • Visitor Profiling
  • Visitor Retargeting
  • Visitor Retention Rate

• W

  • Web Analytics
  • Web Behavior Analysis
  • Web Conversion Optimization
  • Web Form Optimization
  • Website Activity Data
  • Website Analytics Tools
  • Website Behavior Tracking
  • Website Conversion Funnel
  • Website Conversion Rate
  • Website Heatmapping
  • Website Journey Mapping
  • Website Optimization Software
  • Website Performance Tracking
  • Website Personalization
  • Website Personalization Software
  • Website Traffic Analytics
  • Website Traffic Source
  • Website Visitor Consent

• Y

  • Yield Optimization

• Z

  • Zero-Party Data
  • Zero-Party Data Capture
  • Zero-Party Data Collection
  • Zero-party Data Strategy