Geologie’s New Custom Control Haircare is Different…in a Good Way!
I’ve heard from a lot of people in my circles that 2023 has felt, in many ways, like the way that April 2020 was supposed to feel. Given that the world is a little more normal and back on track since the COVID-19 pandemic (or at least we’ve silently agreed to acknowledge what some have called “the new normal”), progress has become a little easier to measure, ambition is a little more rampant, and the world as we know it is back to full-speed. Reflecting back on the past few years, I now have a new respect and appreciation for routine in my life, now having tracked what happens when you remove the need for it and leave me to totally fend for myself.
Geologie has been a heavy hitter in my routine these days and keeps popping up just about everywhere since I discovered it a year or so ago. In the past few months, the Geologie Custom Control Haircare system has made its way to the top of my list of recommendations, not to mention booting most of the other bottles out of my shower caddy.
Even if you take the quality of Geologie products out of the equation, their biggest point of attraction is the absolute simplicity of the routine while catering exactly to your personal needs and goals. It all starts with a quick quiz to get a holistic understanding of your hair and what you’re looking for out of results and boom: you have custom control haircare.
The Future of Haircare is Here
In a nutshell, Geologie is an indie company putting all of its focus into high-quality and low-investment hair, body, and skincare products. Geologie emphasizes creating your own solutions with its formulations (because let’s face it, no one will ever know you better than yourself). Aside from the results I’ve seen from my own use over the past few months, here are a few of my favorite things about them:
- Science first. Geologie is very forward and to the point. All formulations used in Geologie’s line of body and skin care products come with two thumbs up from founding dermatologist Dr. Steve Xu before heading out the door, with his primary focus being on ensuring the efficacy and results of each product with the right ingredients to get the job done. The digital market has made it harder than ever to understand how and why brands back up their claims of efficacy, but Geologie does a great job committing to transparency and explaining what makes its formulations so effective.
- Personalization matters. The same solutions don’t work across the board on all types of bodies. This is an easy one, right? Well, it’s always been a surprise to me how few hair, skin, and body care brands fail to come to market with this fact at the forefront of their mission. Geologie is not the case. If you visit their website, you’ll likely first notice their strong and unwavering commitment to personalization. Go ahead and take a quiz or two while you’re there — the results of your answers will help determine the most effective path to helping your hair or skin based on the results you most want to see. Read on as we dive into the details of the Custom Control Haircare quiz.
- Chef’s kiss aesthetic. Okay, this one has nothing to do with effectiveness or scientific worth, but everything to do with how well the packaging will mesh with your shower aesthetic. Geologie has put its money where its mouth is with stand-out design and packaging, with equal emphasis on reducing its environmental impact by using industry alternative materials as well as thinking outside the box with sleek and simple design qualities. While the benefit to you is in the look of the package, you can feel good knowing that your goodies are packaged sustainably.
- Compassionately made. Of course, Geologie’s formulations are all designed to be eco-friendly, vegan, and cruelty-free, so there’s no need to feel any remorse off the bat.
Those are just a few examples of HOW Geologie is standing a cut above the rest. Let’s dive into the nitty gritty and see what makes their stand-out products what they are, focusing on the success I’ve found with Geologie’s custom control haircare.
A Totally New Way to Clean Your Hair
As a starting point, you have to understand just how Geologie targets healthy hair. Geologie’s approach stems from the belief and understanding that healthy hair must root from a healthy scalp.
That’s a common argument that’s often contradicted by the dehydrating qualities of your traditional shampoo or conditioners. We must understand here that what is marketed as good for the hair is NOT always what’s best for the scalp!
How does Geologie achieve that? Well, the broad good news is that the targeted scientific approach speaks to the human function of the hair and scalp. Regardless of background or hair type, oil is generated on the head and hair in a similar form across all use cases.
Geologie has also prepared itself by offering a few different specialized formulations to speak directly to your desired results. Looking to smooth out some colored or curly or coiled hair? Let them know in your personalized survey and they’ll send you in the right direction.
Wash Less, Stay Fresh
This all sounds great, but I bet you’re wondering how it all works. How does Geologie explain the process behind these benefits?
Well, looking at the process from a high level, the bottom line is that each product in the custom control hair care line works its hardest to realign your hair with its natural cycle of growth.
Part of your body’s natural cycle is oil production. It’s a process that most conventional shampoos aim to curb and control for themselves, requiring you to keep investing in more and more products to achieve the results you are striving for.
In realigning to a more natural sequence, your hair will eventually retrain itself to thrive in a less greasy state that ultimately requires less washing. This is all achieved by Geologie’s low foam approach to the formulations. Ah, the circle of life!
Meet the Geologie Family of Products
The results of your custom control hair care quiz could bring any combination of Geologie’s hair care products to your doorstep. Who can you expect to join the party?
My favorite of Geologie’s products is also what I consider to be their most innovative: the Co-Wash. The Co-Wash varieties focus equally on the preservation of healthy habits of your head before targeting those locks (get it? Co-wash?).
Using Geologie’s custom-formulated recipe, Co-Wash can tap in as a catch-all solution to enhance, and in some cases, replace shampoos, conditioners, hair masks, gels, oils, and any other remedy or potion you’ve been sold in the past. That being said, Co-Wash can be used in addition to your favorite shampoo. (If you’re looking for a new favorite? Keep reading.) Once you start a regular routine, these benefits become visible and tangible pretty quickly:
- Co-Wash breaks the cycle of too oily or too dry hair and scalp.
- Co-Wash can extend the time between hair cleansing for some
- Co-Wash promotes scalp and hair moisturization
- Co-Wash adds luster and shine without stripping hair.
Geologie’s Strengthening Shampoo, Strengthening Conditioner, and Moisturizing Dandruff shampoo more or less stand in as the team’s closing pitchers. The Shampoos and Conditioner can be used as frequently as your hair calls for it (weekly, biweekly, or even monthly) to clean and nourish your hair from the roots to the ends while lactic acid and vitamin B5 work to restore strength, repair damaged hair and reduce breakage.
Ready to Give it a Go?
In a time where the world is simultaneously feeling simpler and more complex than ever before, Geologie’s commitment to untangling hair care in every way is a much-appreciated and warm alternative to the general market’s approach to buy, break, buy, buy, buy. Investing a little more into your hair care routine with Geologie will show returns on multiple fronts by simplifying your routine and breaking free from ineffective alternatives. What are you scared of?! Take the quiz and make the switch!
It’s the haircare everyone is talking about. Save 20% on all Geologie hair care products. Use code: NEXTLUXURY20.
Check out more Geologie skincare offerings as well!
